Remember that people come from all over the world to your site.  An they may land on some interior page and never even see your "landing page".  There shouldn't be a moments confusion about who you are, who you serve, what you can do for them or how to contact you if they need to.  If you are a local establishment serving a regional area, make that obvious.

Here are five things that your website should have on every page.


1. Who are you?

Don't assume someone landing on your site knows your company or organization. TELL THEM. Tell them your name and what you do. Have a by-line that explains your purpose in the world. Have this information on EVERY page.  People find your through a search engine, they may well be landing on some page deep in the interior of your site.


2. What do you do?

It should be loud and clear what you do and/or what services you provide. The website can be absolutely beautiful, but what good is it if the user is at all confused as to why they are there or if you are of any use to them.


3. Where are you?

Do people need to know where you are? Are you local? SAY SO.

I was doing some comparison research for a organization that promoted local business development.  I went to the web to see was other similar organizations were doing in other parts of the country.  I was amazed at how many places fail to mention the state is which they were located.  Another group fails to show where they were located in the state.  People are coming from all over the county looking for a new location for their business, they find your pages, and you don't tell them where you are located?  Don't assume they know where Podunk County is located.


4. What is on your website?

Is the navigation clear? Is there a synopsis of what your website has to offer? If I land on an interior page - will I be tempted to explore the rest of your site?


5. How do I get a hold of you?

If you need for people to contact you, be sure to have an obvious phone number, email address or other contact information. Don't hide it somewhere deep in your pages. It may not be pretty, it may not compliment your layout, but people don't like searching for things like this.


5. Don't overwhelm with advertisements

I do a lot of web research. If I reach a page where I can't find the content because there are so many ads, I am out of there. You have accomplished NOTHING. I have ads on this site, yes, but they aren't at the top, in the middle of the content, at the bottom, popping up in your face, etc. They are there, they are prominent, but they don't get in the way of the content. A particular site that I find takes the advertising thing too far is all of the About.com pages. I might click on them in the search process, but I usually pop right out of there because of the obnoxious and overwhelming advertising. Now I have trained myself to avoid them in search results altogether.